 
Now is an
important agricultural-business centre
that already takes root in the green land of Canavese. This
town saw to arise in 1893, when the village started industrial activities, a little shop
managed by Giovanni Verde who had the exclusive assignement to make accordions.
Giovanni Verde
was born on the 2nd of january 1873 and when he was young ho showes his passion for
music. Because of his inborn ingeniusness he was able to build one of the first Italian
accordion possible, called "semitono" for its different intonation.
Giovanni's nickname
was "the man with magic fingers", Giovanni was able to achieve
immediately a wide market through the "cassiot", his first musical instrument.
Giovanni's fame went out through his native country and it grew ammoderately when many
orders came from foreign countries, especially from France and U.S.A..
An uniterrupted correspondance started all over the world, thanks to the piedemonteses
immigrants. They sent news and request to the firm, it always answered with promptness. In
1905 the first official recognition arrived, he won "the 1st prize", a gold
medal for production of accordions in Paris.
His two children
Luigi and Giuseppe streghtened the firm; the first died young, the second started a
true and own Verde's accordions' promotion all over the world, with the possibilities for
that days. He said:"Our best advertising is our costumers who use our musical
instruments all over the world. Through Europe and America there's always a Verde
accordion, in piedmontese immigrants' modest luggage. They play it and they try it, so the
request for a accordion arrive from all over the world"
At that time
Verde firm became an important social-cultural centre, where musiciams met to
exchange opinions, advices, or just to be among people..
Verde firm had more than thirty employees and supplied its costumers excellent models
allover the world, beetwen these are were th "organtone" with its sweet and soft
sound, something similar to organ voice. For the firm arrived the crises because of new
instruments and musical sorts but didn't give in. Under Giuseppe's direction it changes
its activity, he considered not only traditional instruments but also the " new
instruments". He gave the foundations of his undertaking so it became a qualied
centre countrywide but at the same time the firm kept a family tradition until today.
From 1976
Giuseppe co-operated with Maurizio Camoletto who, being in contact with Verde's
craftsmen, brought innovation in the firm and he made a new concept of accordion.
In 1980 Giuseppe died, and Maurizio succedeed him.
New owner keeps up the tradition, placed side by side his good collaborators, that
it has always underlined Verde firm.
He continues to produce accordions, they are rich in sounds and colours.
 
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